Buying Links
In recent years, there have been arguments in the SEO community about purchasing links that create one way links to targeted websites. There have been speculations that the search engines crackdown and frown on websites that regularly purchase paid link building.
In accordance with Matt Cutts, not many people know that websites with paid links pointing to them can be spotted by any Google staff in 30 secs flat. What this essentially means is when you purchase paid links, you can be penalized, sandboxed or in extreme circumstances, de-indexed within 2 minutes.
Google completely frowns on employing virtually any incentivised linking approach in any respect meant to sway a website’s PageRank and rankings on the SERPs. Does this suggest however that you cannot employ paid links in your link development campaigns?
Well, as you have seen, this is a dicey situation. Integrating paid links on your link building campaigns can be a risk. Should you must, make certain that the paid links are very minimal and smaller than your natural links. For that matter, make it as little as 1-2%; or nothing at all. In this way, even when there is a clampdown on websites with plenty of paid one way links directed to them, yours will most likely not fall in that category since they will be focusing on websites having a greater percentage of paid links.
What Should I Do When I Already Have Loads of Paid Links?
Simple; start building a lot more natural links from then on. This is because you would have ideally obtained much more natural one way links compared to the paid ones by the moment the various search engines get ready for another “cleansing”. Concentrate on these for now because you don’t want to see all that time and energy go down the drain in a single fell swoop. And believe it or not, if Google can do something similar by way of Google slap (Google AdWords “purge”), you could definitely assume they can do the same for non-paying companies.
If you’d like to employ a professional, it is always good to look for a top quality link firm that is skilled in natural one way link building and SEO link building service techniques only.