Today with every dime on the line, small business owners are really keeping track of their marketing budgets.  One surprising way to stretch your marketing dollars is to consider mobile advertising as part of your strategy. 

The objective of any advertising is to turn potential customers into paying customers.  When an ad is effective and used in connection with other marketing and promotional efforts, this goal is met.  Internet advertising has become a popular method of achieving this, for example PPC advertising or banner ads. 

Mobile phone advertisement is another possibility for the small business advertiser.  Research has indicated that mobile phone ads can be four to five times more effective than Internet advertising.  The reasons for this surprising statistic are varied,  but a key indication is that consumers are more engaged when using mobile phones and other devices than when surfing the Internet.

Another option for the small business advertiser is to consider adding mobile phone advertising into their marketing strategy.  Research has indicated that mobile phone ads can be four to five times more effective than Internet advertising.  The reasons for this surprising statistic are varied,  but a key indication is that consumers are more engaged when using mobile phones and other devices than when surfing the Internet. 

When you are engaged, you are very involved in the activity at hand.  It is common when we are on the Internet to be distracted away from the task at hand, either by something else we see online, or by our outside surroundings. 

However, studies have shown that a mobile phone user is much more engaged in what they are doing than a similar online user. This can be attributed to a number of things.  For one, the mobile advertising page is typically much less cluttered than the page an Internet ad is displayed on.  Another big reason is that mobile phone users generally use their phone for a specific purpose rather than the random surfing that has become popular on the Internet. 

Advertisements that are more effective at capturing the customers attention are very beneficial to the small business advertiser.  For these reasons, SMS text advertising and In-Page mobile advertising are the most popular, and there are many affordable options that a small business owner can take advantage of.

Be sure to visit SmallBusinessMobileAdvertising.com to get many more resources about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).

Mobile advertising is becoming more and more accepted, but most people still struggle with the mechanics of how SMS text advertising, which is the most common among most advertisers, work.  Here is a quick explanation:

1.    The small business advertiser conducts other forms of marketing and promotion in which he encourages customers and potential customers to text with a special keyword.  By doing this, the customer has opted into the advertiser’s mobile distribution list and, similar to an e-mail list, receive text messages from the vendor.  The vendor can promote different marketing campaigns by using different keywords. 

2.    The customer who has opted into a distribution list by texting a keyword will receive an automated response message from the vendor.  The vendor can set it up so the customer receives a series of auto responses or even a different response if they have key in a keyword more than once. 

3.    The vendor can then send out bulk SMS text messages to their mobile distribution list, or just a selected portion. 

The uses for these SMS messages are only limited by your imagination.  Some strategies other advertisers have used have been to notify customers of special sales, restaurant menus or to offer coupon discounts, real estate agents can send information on selected properties, and service vendors can send appointment reminders. 

SMS text messaging is used by popular TV shows for contests and voting.  You could even send out a message telling your subscribers that you have a new post to your blog.  Campaigns designed to coordinate between text messaging, email and IM are a cool option for the advertiser. 

Mobile text advertising is fast becoming one of the best ways for small business owners to keep in touch with their customers and to establish relationships with potential new customers. 

Be sure to visit SmallBusinessMobileAdvertising.com to learn much more about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile phone advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).