They’re looking for something original that no one or not many people have. Sometimes the graphics aren’t appealing or the colors on them may be blurry. You wouldn’t want to put that on your website. People who are looking to buy would not think it was too professional.

You can have your graphics professionally created by an experienced graphics artist. You can shop around on the internet marketing forums. A lot of times, they offer great deals to forum members. They can charge anywhere from $37 on up, depending what you want.

See if you can negotiate a fair price to do the work. If your budget does not allow for that, Adobe Photoshop has a 30-day trial to use their graphics software. It is about the best graphics software available and will provide you will quality graphics that will make your head spin.

In addition to the graphics, you should seriously consider changing the copy on the sales pages. Doing this will help you stand out from the “cookie cutter” sites and people will be more drawn to purchase from you. For the most part, they can probably tell whether or not your site is different than others who are selling the same thing.

You can still change the wording on your copy even if you’re not a master copywriter. If your budget doesn’t allow for an experienced copywriter, get a good copywriting manual to study. Or, if you need to have a sales page really quick and you’re on a budget, do some research on other sales pages that are similar in your niche area and study them.

You may be able to get some ideas from them. One thing you don’t want to do if you’re doing this is to copy word for word from their sales page. You would surely be in hot water with a copyright infringement lawsuit.