Bum Marketing is another name for Article Marketing. It’s very easy to do and using private label rights material gives you a great boost to increase your profits. Bum marketing was based on a concept by a man in Texas who started out with much of nothing and worked his way up making massive profits mostly by article marketing and other methods.

He felt that his strategies were so easy that he could train a bum off the street to do this and he would be making money in no time, hence the phrase “bum marketing”. This method is mostly based on writing articles anywhere from 300 to 500 words and submitting them to search engines. You can use private label articles for this because it can save a little time. What you have to do is modify the articles to make them unique and stand out.

When you’re writing the articles, be sure to use words that people are familiar with. The more articles you submit, the more traffic you’re poised to get. If you kept this going for at least six months on a consistent basis, you could have a nice profit coming in.

The more unique they are, the better chance you have of them getting picked up by search engines. Writing articles is one of the best ways to generate traffic and have profits coming in for years to come. This is because articles that are submitted to article directories stay there and don’t get deleted.

In bum marketing, it’s better to either have a product created or one you’re promoting. If you create a product, you can also use private label rights material to make it unique. Your graphics and sales pages should be unique, also. Or if you want to promote a product, you can check with the marketplace section in Clickbank to get some ideas.

Find out what products are selling in different categories. Check out the sales letter and see how much they offer in commission. If the commission is $10 or more and it’s a good product, then you may want to go for it. If it’s less than $10, then you may not want to consider it.

In relation to private label rights articles, you’d want to have articles that are related to the product. It’s easier if you have private label rights articles that you haven’t been using. Search

You can create or have created for you products (e-books, small reports, audio, video or software) made from private label rights and compile them into a bundle. You can offer this package to your mailing list with Master Resell Rights at a special price. This is where you would get you upfront profit.

The subscribers that bought the bundle can then turn around and sell the bundles for profit. It’s important that the bundled products are related in one way or another. For instance, if the bundle was about weight loss, then your e-books or reports should reflect that category.

These modified products created from private label rights would still have you as the author and would be branded as quality products. Changing the title of the products is important in the branding process.

In addition to helping your subscribers make profits for themselves, you would also increase your mailing list. If the interest is great, you can create volumes using private label rights content. They could be labeled like “Weight Loss Strategies, Volume 1”, Weight Loss Strategies, Volume II and so on.

Creating packages like this can present your subscribers with an offer too hard to refuse and will provide plenty of value because the information is not rehashed; instead, you have products that people will want to purchase because of their unique content. They would also value you as an expert and would be willing to buy more from you in the future.

Remember, when you modify these products, it’s advantageous to change the graphics and sales letters for more profits. When you create the graphics for your product, use quality graphic software or negotiate with a professional designer. The more professional your presentation is, the more chance you have of people buying.

The sales letter should adhere to your target market. The way to get people to buy from you is to sell them on the benefits—what will it do for me? How is this product going to help me with my problem? How is this product convenient for me? When you provide answers to those questions on your sales pages, you can have profits flowing in like water. In addition to that, you can also include a link to sign up for your list, which can mean a larger list for you, and in turn, more profits.

You may want to consider branding your private label rights product if you really want to stand out. Branding is a way of making the product your own with you as the author. There are several ways you can do this.

You can add your name to the title of your product. For instance, Jane Smith’s Strategies For Online Profits instead of just Strategies For Online Profits.

You can also add a logo that represents you or your company. You can do this by using graphic software that has logos or you can hire a graphic designer to do this for you.
You can use a specific name, such as the “Wealthy Business” series. Doing it like this will help you to stand out and be noticed.

If you purchase a private label rights package that includes headers, graphics and a sales page, you can change the images to something totally different. As with the articles and e-book content, people don’t want a “cookie cutter” product.

They’re looking for something original that no one or not many people have. Sometimes the graphics aren’t appealing or the colors on them may be blurry. You wouldn’t want to put that on your website. People who are looking to buy would not think it was too professional.

You can have your graphics professionally created by an experienced graphics artist. You can shop around on the internet marketing forums. A lot of times, they offer great deals to forum members. They can charge anywhere from $37 on up, depending what you want.

See if you can negotiate a fair price to do the work. If your budget does not allow for that, Adobe Photoshop has a 30-day trial to use their graphics software. It is about the best graphics software available and will provide you will quality graphics that will make your head spin.

In addition to the graphics, you should seriously consider changing the copy on the sales pages. Doing this will help you stand out from the “cookie cutter” sites and people will be more drawn to purchase from you. For the most part, they can probably tell whether or not your site is different than others who are selling the same thing.

You can still change the wording on your copy even if you’re not a master copywriter. If your budget doesn’t allow for an experienced copywriter, get a good copywriting manual to study. Or, if you need to have a sales page really quick and you’re on a budget, do some research on other sales pages that are similar in your niche area and study them.

You may be able to get some ideas from them. One thing you don’t want to do if you’re doing this is to copy word for word from their sales page. You would surely be in hot water with a copyright infringement lawsuit.

There are different types of private label rights content available to use to make a profit. When you think of content, it isn’t just buying articles or reports in document or rich text file format. You can also create software and scripts with private label content and make lots of money.

Articles – There is not a shortage of Private Label Rights articles being sold online. You can find them in forums (in the special offers section) and there are websites that cater to selling batches of articles. These articles are usually written by freelancers from freelance writing groups or the seller writes them, if they have time.

You can also find articles on membership sites. This can be a plus and a minus. There are some membership sites that have articles in addition to other products included in the membership. You may or may not want to whole package. If you don’t, it’s better to find a website where they just sell articles.

The emergence of article membership sites is getting popular. The monthly fees can range from $10 to $97, with the higher prices usually providing the best quality content, along with other perks. If your budget can’t part with a monthly membership, there are sites that offer free private label rights articles. However, some of these articles may need more work than you’re willing to put in time for. It’s not a bad idea to check them out anyway; you never know what kind of gems you might find.

E-Books and Reports – this is one of the more popular formats for private label rights content. This is because you have the advantage of creating another product or chop up the content into articles. An average e-book is about 30 – 40 pages. Or you can divide the content into small reports. Not everyone likes to or has time to read an entire e-book.

You can also take an e-book with more pages and divide it into three parts. You would make more money selling 20-page small reports for $15 than you would selling a large e-book for $37. Since these would be your creations, you can also offer resell or master resell rights if you wanted to. There’s plenty of opportunity to make lots of money with these formats.

Like with articles, there are membership sites that offer e-books with private label rights. These monthly memberships for the most part, are reasonably priced. The only thing about some of these memberships is that you may not know what next month’s content will be until that time comes. It may be content that you may or may not like. You have to decide whether you would want to spend your money every month, taking a chance that you may or may not like the future month’s products.

Software – this can be very lucrative and a great money maker. Software with private label rights can make you more money than selling e-books. You can create or have someone create different software programs for you to sell.

Scripts – scripts is a form of software that is web-based. These can be edited and modified to use how you wish. Most are very easy to use and you can upload them to your website and use in a matter or minutes.

Another form of private label rights is called the public domain. Public domain is material that is published before the year 1923 that has not claimed copyright status. However, you must be mindful that not every single piece of material falls under that rule. You will have to check governmental sources to be sure that the material is indeed public domain.

There are some membership sites you can join that specialize in providing public domain content. Make sure they are properly licensed to do so. The legitimate sites will usually mention information regarding an attorney being involved. So at least you know that you’re getting quality content that you can modify any way you wish.

If you’re on a budget and can’t do the membership thing right away, the Gutenberg site has plenty of public domain material you can use and modify to create products. Even with that, you will still have to check because there is some material that is not allowed to be used until a certain year or it’s not in the public domain. Public Domain content is one of the best ways to generate private label rights products and ridiculously profit off of it.

Private label rights can be a godsend for the person who is not author or writer-inclined. They just want to purchase material that doesn’t require a lot or brainwork. As discussed earlier, you’ll have to make some changes to make your product unique. In addition to that, changing the title can give your product an extra boost. You can brand yourself into lucrative profits with private label content by doing this.

You also don’t have to pay hundreds of dollars for a ghostwriter, or pay a lot for outsourcing writers. The only exception would probably be if you’re creating software or a script. If you’re not programmer or script-inclined, you would probably have to pay for someone to change the software or script format for you. If you can find someone that can do this for you at a reasonable price, then you’re good to go.

You can check the more popular internet marketing forums to find a reputable person. The more original you are, the better chance you have of your product selling.

Nowadays, people are looking for something not sold by the status quo. They no longer want to purchase “cookie cutter” products that everyone else is selling. If you make yours different, it will be noticed and people will know that you took the time to set yourself apart. This alone will give them a reason to buy from you.

It’s good to want to make a profit with private label rights content, and it can be lucrative. However, you must be mindful of the seller’s terms of using it. Copyright laws go into effect when content is created.

So when the seller conducts the transaction with private label rights content, read and be aware of what their terms are and adhere to them. If you don’t, you can find yourself in a world of trouble. Take a look at some of the things that sellers decide on when creating terms for private label rights content:

Sell or not to sell?

More times than not, the seller will allow you to sell the private label rights package to others. If they allow you to sell it, it can possibly set up a devaluing process. This is because others may use the private label rights content as is and not bother to modify the contents in order to be unique.

Package or not to package?

It kind of ties in with the selling part. Some people purchase private label rights content and resell it with content that relates to it.

Changing the content.

This is practically a given because that’s the purpose of selling private label rights content is to make it unique and different from everyone else. That is the way you can maximize your profits with private label rights content. You have to set yourself apart from the “cookie cutter” people that choose not to benefit further.

Give away.

This can be a contributor to making the content devalued. Some sellers choose to opt out of this option.

Offered a bonus or not?

Some sellers allow you to offer the private label rights content as a bonus with products that you already have. Other sellers prefer not to do this because it goes into the devaluing issue again. They think that if you do this, it will put a damper on those who try to sell the work.

Paid membership sites.

Some sellers don’t care to offer private label rights content to this group because they feel it can get in too many hands when they’re looking to limit the quantity sold. It can also devalue the content because most people will be too lazy or don’t have time to modify the content to make it unique.

Resale and Master Resale Rights.

There are some sellers that will allow you to sell the rights to others.

Selling of Private Label Rights.

Normally, this is not allowed because this hurts the seller. Unless you specify a price to sell it for, the buyer will try to sell it for a lesser cost so he can make more sales. This cheapens the cost and the seller can lose money.

Auction Sites.

This will cause instant devaluing of the content. There are already people who sell private label rights content on auction sites for $.99 and because of that, the value of the content plummets. This being the reason why sellers usually don’t allow the selling of private label rights content on sites like eBay, etc.

There are also times when the seller will offer what is called unrestricted private label rights. That doesn’t happen a lot, but when it does, that means you’re free to distribute or change the private label rights content in any way you choose. Talk about freedom! So with these terms in mind, you can decide which ones would benefit you the most and provide more profits to your bottom dollar.